Going beyond keyword rankings to a holistic view of your brand’s business
What do brand and non-brand keyword search interest trends look like?
What do brand and non-brand keyword search volume trends look like?
Top of Funnel Consideration
How do Google Search Console impressions, clicks, CTR and position trend?
How do impressions, interactions & directions trend for your locations & local efforts?
What are keyword ranking trends across brand, non-brand, competitor and editorial keywords look like?
How are your mobile app store rankings, views and installs trending?
Mid-Funnel Consideration & Decision
What are the on-site analytics / click stream trends?
How are users interacting with on-page and visual elements via heatmaps and session/scroll analysis?
How do social channel posts & engagements trend with or against site data?
How are key interaction and events with micro-conversions trending on your site?
Bottom Funnel Decision & Conversion
How do conversion rates, checkout completion or lead closure rates trend?
How do the rates compare against cost per transaction or cost per lead acquisition trends?
How do the above compare with customer lifetime value and other business profitability metrics?
Post-Sale or Post-Closure Engagement
How is brand reputation and social sentiment trending?
How do maintenance channels such as email, app / notification trend?
How do satisfaction metrics such as referrals and Net Promoter score trend?
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