Savvy SEO Reporting
Going beyond keyword rankings to a holistic view of your brand’s business
- Brand awareness
- What do brand and non-brand keyword search interest trends look like?
- What do brand and non-brand keyword search volume trends look like?
- Top of Funnel Consideration
- How do Google Search Console impressions, clicks, CTR and position trend?
- How do impressions, interactions & directions trend for your locations & local efforts?
- What are keyword ranking trends across brand, non-brand, competitor and editorial keywords look like?
- How are your mobile app store rankings, views and installs trending?
- Mid-Funnel Consideration & Decision
- What are the on-site analytics / click stream trends?
- How are users interacting with on-page and visual elements via heatmaps and session/scroll analysis?
- How do social channel posts & engagements trend with or against site data?
- How are key interaction and events with micro-conversions trending on your site?
- Bottom Funnel Decision & Conversion
- How do conversion rates, checkout completion or lead closure rates trend?
- How do the rates compare against cost per transaction or cost per lead acquisition trends?
- How do the above compare with customer lifetime value and other business profitability metrics?
- Post-Sale or Post-Closure Engagement
- How is brand reputation and social sentiment trending?
- How do maintenance channels such as email, app / notification trend?
- How do satisfaction metrics such as referrals and Net Promoter score trend?
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