Marketing Consulting: National Consumer Electronics

Quick Look

  • Tripled sales by key milestone in consultancy period, allowing client (COO) to retain position, staff, funding, etc.
  • Created marketing strategy plan for client’s P/L goals, illustrating various scenarios with marketing channel mix/modeling against P/L goals, ROAS and other various marketing metrics
  • Sourced, vetted & managed various marketing vendors
  • Managed range of secondary internal resources and clients in multiple foreign countries
  • Provided specific strategic and technical expertise on various campaign set-up needs
  • Activated tracking and reporting, working between US Dollar (USD) and Chinese Yuan (CNY) denominations