Google Traffic Down!

The Hitchhiker’s Guide to Fielding and Surviving Frantic Client Requests *Fair warning, this is a live draft / work in progress post, as of 12/7/2019! Polishing pending.* “Our Google traffic is down!” If you’ve done any time in the SEO consulting or digital marketing business, you’ve seen this client (or manager) email at the most […]

The Hitchhiker’s Guide to Fielding and Surviving Frantic Client Requests

*Fair warning, this is a live draft / work in progress post, as of 12/7/2019! Polishing pending.*

“Our Google traffic is down!” If you’ve done any time in the SEO consulting or digital marketing business, you’ve seen this client (or manager) email at the most inconvenient of times.

From my corner of the industry, it seems like digital marketing and specifically SEO talent comes and goes in waves. For me, it feels like there have been 3 waves, or “generations” of practitioners coming online in the past 5 years.

Again, from my corner of the industry, it seems like marketing agencies are having an increasingly difficult time finding future leaders from in-industry. Thus, if you polled junior (and even perhaps mid-level) SEO practitioners, I fear many wouldn’t be properly equipped to handle the above situation.

For many junior SEO agency personnel, getting the “Google traffic down!” email is an exercise in confusion that mirrors that of the client/manager. Random tactical suggestions emerge, instead of a thorough approach to troubleshooting a potential Google search traffic drop.

Running through a short list of questions can easily cover “gotchas” and a rather large set of common problems.

This still leaves us with a “broken window” problem- we only wait to look at these metrics until something is wrong. What if we could automate some of this?

What if we were able to warehouse, aggregate and analyze all of this data, benchmarked, at scale? We’d really have something. 🙂