SEO + Digital Marketing Experience

A Deeper Dive Into My Experience as an SEO Consultant & Strategist

As a battle-proven SEO leader, I leave things better than I found them. My professional SEO experience began with a start-up agency and now runs with a global leader in digital marketing and SEO. My track record is driving SEO results and building high-performing teams.

Below, you can find a detailed profile on my “hard” and technical skills. Here’s a quick snapshot into my soft skills. As an SEO leader, I:

• Bring empathy, organization and stability to new or chaotic situations
• Find ways to work and move forward where others have experienced difficulties
• Work comfortably between strategic, technical, and creative settings
• Grow and retain team members with a compassionate and service-oriented approach to leadership
• Bring attentiveness and responsiveness to service in client relationships

Contents

Jump links to sections are returning to this list soon. 🙂

• My Fortes in Marketing Disciplines
• Industry / Vertical Experience
• Sample Brand Service & Support
• Writing, Speaking & Media
• Certifications
• Platform & Technology Competencies
• SEO & Digital Marketing Skill / Qualifications
• Resume / Work Experience
• Volunteering & Service
• Education

Would you like an official resume? Request one today.

My Fortes in Marketing Disciplines

SEO Strategy

I’ve worked almost 10 years as an SEO consultant, strategist and leader. During that time, I’ve driven business growth via organic search (SEO) for dozens of brands and websites. (Here’s an e-Commerce SEO case study, more case studies coming soon.)

My success as an SEO consultant is driven by the sum of the below marketing disciplines. Not only can I drop into most SEO engagements and provide immediate value, I can also do so in many digital marketing scenarios.

Agency development, mentoring & public speaking

I’ve been blessed with an incredible career at such an early time. Hands-down, the most-rewarding part of my career is making a legacy of creating sharp strategists and compassionate leaders. An extension of this mentorship is giving back through public speaking engagements and sharing my knowledge with like-minded SEO consultants and digital marketing strategists. See a list of my public speaking appearances below.

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Experience by Industry / Vertical

In almost 10 years as an SEO consultant, I’ve been fortunate to gain exposure to a ton of industries. This range of experience helps me bring a well-rounded perspective to every SEO and digital marketing engagement.

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Sample Brand Service & Support

As a result of working across multiple industries, I’ve also been blessed to partner with or contribute to a bunch of diverse clients. Here is a sample of my brand experience as an SEO consultant and digital marketing strategist.

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Writing, Speaking & Media

I wish I could say that I regularly blog on SEO these days, but the day-to-day is action-packed that my SEO blog gets a little dusty sometimes. 🙂 Here’s a collection of presentations, articles, features and the like – archive links are included where possible!

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SEO and Digital Marketing Certifications

Continuous learning and improvement has always been a focus in my career as an SEO and digital marketing consultant. Some of the certifications will date themselves, or have expired. However, this should help demonstrate my emphasis on professional development and focus on maintaining a well-rounded nature.

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Competencies in Digital Marketing Platforms

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SEO & Digital Marketing Skills / Qualifications

A non-exhaustive list of my digital marketing skills.

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Resume / Work Experience

Director, Online Marketing – AT&T

February 2022 – Present

• External GM hire creating the SEO practice from scratch at AT&T Business
• Drove +10% Y/Y organic traffic growth in year 1, increased organic visibility (Page 1 rankings) despite the site being reduced in size
• Reversed declines in AT&T Business Insights blog through SEO strategy & governance, resulting in 30%+ lift in rankings and +20% unique visitors Y/Y
• Introduced organic search forecasting & targets, reporting & insights infrastructure
• Evangelized SEO practice through education, governance, including system to mitigate traffic loss from content / product retirement
• Identified Google Merchant Center as a new e-commerce opportunity and drove several percentage points of incremental traffic into e-commerce pages
• Informed vendor rationalization, identifying $XXXK in annual spend that could be recouped
• Initiated go-dark test on parts of paid search program that saved 12% of category spend with minimal effect to lead generation
• Enhanced a navigation redesign & restructure by creating a quantitative scoring methodology that increased engagement, increased conversion, reduced task completion time and improved customer satisfaction metrics

Associate Director, SEO – iProspect

February 2021 – February 2022

• Servant leader helping a distributed team drive year-on-year (Y/Y) organic search growth across a range of verticals including B2B, healthcare and luxury retail.
• Rehabilitated and stabilized a key $XMM account which previously saw 2X internal staff turnover in 2 years.
• Career advocate for the team, helping a new line manager get the first of her reports promoted.
• Re-established partnerships & collaboration with client-side and partner agency leaders.
• Responsible for strategic & operational excellence across all areas of the engagement, including: content strategy, technical SEO, international SEO, video SEO and regulatory compliance.

Manager, SEO – iProspect

January 2019 – February 2021

• Grew a book of business from mid-six figures to low $XMM in 2 years and drove 50%+ growth in the SERP (page 1 rankings) across the client websites during this time.
• Hired, trained and managed a high-performing distributed team on the largest line of business for the largest SEO engagement by revenue at the agency.
• Demonstrated thought leadership by developing the first offering dedicated to (probable) voice search internally at the agency and externally for the client.
• Managed and optimized reporting for roughly a dozen stakeholders through tools, automation: Cut time spent on reporting by more than half and removed dependency on offshore resources.

Lead, SEO – iProspect

February 2015 – January 2019

• Developed targeted SEO strategies and oversaw execution for global, enterprise clients.
• Coached and mentored junior to mid-level personnel in Midwestern US region.
• Successfully launched global luxury engagement within weeks of start with no CS support.
• Later requested to defend a multi-national account from takeover by consultancy which included former agency leadership. Helped retain the account, eventually secured an upsell.
• Turned around S&P 500 retailer to positive Y/Y organic traffic, revenue through a setting of acute internal roadblocks and search landscape challenges.
• In all engagements, directed client resources to evangelize SEO excellence: merchandising, development, and IT teams on best practices. Also provided turnkey implementations of deliverables and recommendations when possible.

Digital Media Specialist – Forthea Digital Marketing

June 2012 – February 2015

• Trained and managed SEO personnel, responsible for process improvement and service quality across the organization. Advanced client on-boarding process, strategy, execution and reporting capabilities significantly.
• Pioneered the launch of agency’s first SEO projects for enterprise, Fortune 500 and publicly traded clients. Client verticals spanned B2C e-commerce management to B2B lead generation, and everything in between.
• Led SEO engagements, collaborated with client teams, vendors and other channels to provide ambitious integrated campaigns. Assisted with business development.
• Key contributor to agency development and branding. Managed social channels, significant contributor to content marketing initiatives. Was first non-executive to secure speaking/mentoring engagements regularly within the industry and community. Paved the way for others to do the same.

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Volunteering & Service

• Christ Chapel Bible Church
  • April 2016 – Present
  • Volunteer across various ministries and settings.
• iProspect
  • February 2015 – present
  • Volunteer in various community venues & roles (local food bank, elementary school) for Dentsu Aegis Network (DAN) / iProspect iCare.
• A Seattle Church
  • March 2019 – August 2019
  • Production volunteer. Assisted with setup and teardown for service, video production design. Trained additional volunteers, assisted with inventory and organization processes, created video processes for new volunteer onboarding.
• Enactus
  • August 2014 – February 2015
  • During my advisory board role at Enactus UH, I served both students and faculty in the college of business. I mentored and taught students about business, marketing and communication in applied settings. Additionally, I helped students by constructively evaluating their strategy, proposals and helped bolster their presentation skills from my experience.
• Houston’s First Baptist Church
  • January 2013 – February 2015
  • I volunteered and served in a range of capacities and ministries.

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Education

University of the Ozarks

August 2008 – June 2012

Bachelor of Science in Marketing
Bachelor of Science in Strategic Communication
GPA: 3.7/4.0

• Dean’s List (2008 – 2012)
• Who’s Who Among Students in American Universities & Colleges (2010 – 2011)
• American Southwest Conference All Academic Cross Country Team (2009 – 2011)
• McKennon Medal of Communications ( 2009 – 2010)

Squared Online

2016

Invite-only program for Dentsu Aegis Network (DAN) on top of existing workload. Collaboration across multiple iProspect offices, DAN sister agencies, and countries. Group project (white paper) identified as best-in-class and submitted to Think With Google. Group was nominated for team of the year by Squared Online.

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