SEO + Digital Marketing Experience

A Deeper Dive Into My Experience as an SEO Consultant & Strategist

As a battle-proven SEO leader, I leave things better than I found them. My professional SEO experience began with a start-up agency and now runs with a global leader in digital marketing and SEO. My track record is driving SEO results and building high-performing teams.

Below, you can find a detailed profile on my “hard” and technical skills. Here’s a quick snapshot into my soft skills. As an SEO leader, I:

Contents

Jump links to sections are returning to this list soon. 🙂

Would you like an official resume? Request one today.

My Fortes in Marketing Disciplines

SEO Strategy

I’ve worked almost 10 years as an SEO consultant, strategist and leader. During that time, I’ve driven business growth via organic search (SEO) for dozens of brands and websites. (Here’s an e-Commerce SEO case study, more case studies coming soon.)

My success as an SEO consultant is driven by the sum of the below marketing disciplines. Not only can I drop into most SEO engagements and provide immediate value, I can also do so in many digital marketing scenarios.

Digital marketing & website strategy

90% of new business ventures fail within five years, but beginner’s luck is no guarantee of success. The average lifespan of an S&P 500 company is now only 15 years (down from 67.) However, savvy strategy and marketing often separates the winners and losers.

Yet even among winners, the average CMO tenure isn’t much higher than 40 months. Digital strategy driven and evolved by data is the only road to sustainable digital marketing success. Draw on my experience of helping brands big and small successfully navigate the opportunistic, yet treacherous waters of the digital economy.

Technical marketing

The minutiae matter in digital, a lot. I’ve spotted two wrong characters or a few wayward lines of code tank e-Commerce revenue for global brands for weeks. I bring unique expereince solving a range of technical, front end, server and scripting issues that hamper performance. Transform your complex technical problems back into profitable marketing assets. Test to see if you’ve been reading: where’s the error in this paragraph?

It’s not just troubleshooting! Including technically competent voices in your decision-making processes for platforms and tech can be the difference between successful campaigns and steep losses in money and time for your company.

Content marketing & creative development

Content marketing is so much fun! It’s an area where I can really serve as an equalizer for agile challenger brands, or companies who have amassed digital marketing debt vs. their landscape.

In my consulting work, I consistently use content marketing to help companies across a range of verticals see business-changing increases for organic rankings, traffic, and conversions.

Marketing analytics

The ad industry’s oldest joke says a businessman can’t tell which half of money he’s wasting on advertising. Digital marketing has made significant strides to solving that problem. However, data and analytics are still messy on a good day. Get help with technical implementation, digital measurement, and data visualization. In the right hands, your digital analytics hold the hidden keys to improving your business.

Agency development, mentoring & public speaking

I’ve been blessed with an incredible career at such an early time. Hands-down, the most-rewarding part of my career is making a legacy of creating sharp strategists and compassionate leaders. An extension of this mentorship is giving back through public speaking engagements and sharing my knowledge with like-minded SEO consultants and digital marketing strategists. See a list of my public speaking appearances below.

Return to the top

Experience by Industry / Vertical

In almost 10 years as an SEO consultant, I’ve been fortunate to gain exposure to a ton of industries. This range of experience helps me bring a well-rounded perspective to every SEO and digital marketing engagement.

Apparel

Energy / Oilfield Services

Medical / Pharmaceutical

Travel

Beauty

Luxury Goods

Real Estate

B2B

Legal

Retail / E-Commerce

Return to the top

Sample Brand Service & Support

As a result of working across multiple industries, I’ve also been blessed to partner with or contribute to a bunch of diverse clients. Here is a sample of my brand experience as an SEO consultant and digital marketing strategist.

Alcon

American Airlines

Billiard Factory

Carter’s

CEMEX USA

Christian Brothers Automotive

ConocoPhillips

Dinerstein Companies

Estee Lauder

Frankel Building Group

Goode Company

The Hanover Company

Houston Fertility Institute

Intel

John Deere

The Kellogg Company

Laura & John Arnold Foundation

Lids (Genesco)

Matcor

Merck

Michael Kors

Mid-America Apartments

MW Cleaners

Prometheus Real Estate Group

Sport Clips

Tory Burch

Toshiba

UniKey Health

United Van Lines

Waste Management

Return to the top

Writing, Speaking & Media

I wish I could say that I regularly blog on SEO these days, but the day-to-day is action-packed that my SEO blog gets a little dusty sometimes. 🙂 Here’s a collection of presentations, articles, features and the like – archive links are included where possible!

TypeTitle + LinkDateWayback Machine Link
ArticleNeed for Speed: Winning Searches and Customers8/3/2018Archive link
Guest Lecture / SpeakingSpeaking Up: Integrating Voice With Search Marketing (Event page link)6/14/2017Archive copy of event page
ArticleMastering Marketing Metrics for Lasting Business Impact12/14/2016Archive link
Guest Lecture / SpeakingUniversity of North Texas (UNT) Digital RetailingOctober 2016
ArticleAnswers Before You Search: Knowledge Graph Results Come to Chrome Omnibox10/2/2015Archive link
Guest Lecture / Speaking University of North Texas (UNT) Digital Retailing October 2015
ArticleDodge the Naughty List: Essential Holiday Paid Search and SEO Planning Guide8/12/2015Archive Link
ArticleWhy Emojis Aren’t Showing in Your Search Results5/26/2015Archive Link
ArticleGoogle Mobile Update and Your Site (Co-Author)4/20/2015Archive Link
Presentation / SpeakingEnergy Digital Summit Expert Panelist (Digital Marketing Strategy + Search Engine Optimization (SEO)January 2015
FeatureForthea Digital Marketing Specialist to Speak at Energy Digital Summit1/14/2015Archive Link
ArticleDazzle With Your Numbers: How to Visualize Data15/15/2014Archive Link
Interview / SpeakingAdvertising in the digital world with Digital Media Specialist, Zach Doty12/10/2014Archive Link
ArticleIncubating Success in Healthcare: Digital Marketing for Hospitals11/21/2014Archive Link
Feature / MediaCan new social network Ello topple Facebook?10/3/2014Archive Link
ArticleTriumphant Christmas Marketing Ideas: Your Ecommerce Marketing + SEO Strategy9/12/2014Archive Link
ArticleCrafting Holiday Marketing Campaigns + Ideas for 20148/19/2014Archive Link
ArticleDynamic Call Tracking7/28/2014Archive Link
ArticleDigital Marketing Conferences in 20146/2/2014Archive Link
ArticleHow to Build a Landing Page: Best Practices3/14/2014Archive Link
Feature / InterviewSEO Spring Cleaning with Forthea2/28/2014Archive Link
ArticleSocial Media Marketing Myths11/15/2013Archive Link
ArticleGoogle Secure Search: Keyword & Provided Data Changes9/24/2013Archive Link
Presentation / SpeakingSmart Keywords: Unlocking Your Blog’s Potential (Blog Elevated 2013)9/24/2013
ArticleForthea Speaking Recap: SEO & Marketing from the Ground Up3/19/2013
Presentation / Speaking SEO: Marketing From the Ground Up2/21/2013
ArticleTips and Tricks to Get the Most From Free Google Products2/19/2013Archive Link
ArticleFacebook Advertising Tips1/24/2013
ArticleSocial Media for Business: How to Use it For Your Advantage1/10/2013Archive Link
ArticleThe New Year’s Resolutions of an SEO1/2/2013Archive Link
Article8 Holiday Blunders to Avoid This Year12/24/2012
Article5 Christmas Presents for Homebuilders12/20/2012Archive Link
ArticleDigital Marketing Strategy for Homebuilders12/14/2012Archive Link
ArticleHow Much is Social Media Impacting Your SEO?11/26/2012Archive Link
ArticleHomebuilder Marketing How-To: How to Start Building a Twitter Following in 3 Weeks11/21/2012Archive Link
ArticleHouston SEO Mythbusters, Episode 2: Keyword Stuffing11/14/2012Archive Link
ArticleEntreLeadership: Our Day With Dave Ramsey and Company10/30/2012Archive Link
ArticleHouston SEO MythBusters: Hiding Text to make up for images used as headings on a page10/19/2012
ArticleWhen is the Right Time to Invest in Search Engine Optimization?9/28/2012Archive Link
ArticleHow to Innovate Your Internet Marketing Company9/25/2012Archive Link
ArticleHow Do Google Search Rankings and SEO Affect Your Business?7/12/2012Archive Link
ArticleGoogle+ is Becoming Relevant by Force: What Most of Us Forgot6/20/2012Archive Link

Return to the top

SEO and Digital Marketing Certifications

Continuous learning and improvement has always been a focus in my career as an SEO and digital marketing consultant. Some of the certifications will date themselves, or have expired. However, this should help demonstrate my emphasis on professional development and focus on maintaining a well-rounded nature.

Certification (Sorted by Name, A-Z)
Bing Ads Accredited Professional
Brightedge Certified Professional
Conductor Searchlight All Star
Conductor Searchlight MVP
Google AdWords Advanced Display
Google AdWords Advanced Search
Google AdWords Advertising Fundamentals
Google AdWords Reporting & Analysis
Google AdWords Video Advertising
Google Anlaytics Mobile App Analytics Fundamentals
Google Analytics Individual Qualification
Google Analytics Platform Principles
Google Digital Analytics Fundamentals
Google Tag Manager Fundamentals
Hubspot Inbound Marketing Certification
LinkedIn Agile Marketing Foundations Certification
LinkedIn The Data Science of Marketing Certification
LinkedIn Machine Learning for Marketing: Essential Training Certification
Twitter Flight School

Return to the top

Competencies in Digital Marketing Platforms

Adobe Analytics / Omniture SiteCatalyst
Adobe Creative Suite (PhotoShop, Illustrator)
Ahrefs SEO and Link Building
Analytics SEO (Now Authoritas)
Asana Project Management
Bing Webmaster Tools
Brightedge SEO & Content Marketing Platform
ComScore
Conductor SEO & Content Marketing Platform
Demandware Business Manager & Commerce Platform
Drupal CMS
Facebook Ads
Google Ads
Google Analytics & Google Analytics Premium
Google Data Studio
Google Docs, Sheets, Slides
Google Merchant Center
Google My Business
Google Search Console
Google Tag Manager
Hot Jar Advanced User Analytics
Hubspot Inbound Marketing Software
IBM Digital Analytics / CoreMetrics
Inspectlet User Analytics
MailChimp Email Marketing Software
Majestic SEO
Marchex Call Tracking Software
Microsoft Office (Advanced proficiency)
MODx CMS
Netsuite ERP
Pardot Marketing Automation Software
PostgreSQL
PowerBI
Python (Beginner Competency)
R (Beginner Competency)
Screaming Frog SEO Spider
SEMrush
SmartSheet Collaboration
Spredfast Social Media Marketing (Now Khoros)
Tableau
Various Proprietary Systems
Windows command line & batch script
WordPress CMS
Workfront Project Management Software

Return to the top

SEO & Digital Marketing Skills / Qualifications

A non-exhaustive list of my digital marketing skills.

Advanced marketing analytics + reporting
Blogging strategy
Complex data modeling + forecasting
Content marketing planning & strategy
Global SEO: Hreflang + search engine targeting
Global SEO: Localization
HTTPS / SSL migrations
Leadership & development of remote/distributed teams
Light front-end development work (HTML & CSS)
Link building & outreach
Link detoxification / paid link removal
Marketing strategy planning
Organic social media managment
P/L & budget management
Paid social media management
Presentation design
Press release writing
Process automation
Project management
Schema markup & structured data (JSON-LD, microdata)
SEO auditing
SEO copywriting
Site launches & planning
Site migrations
Site redesigns
Vendor management, sourcing & evaluation
Video SEO
Visual basic (VBA) / Macro maintenance

Return to the top

Resume / Work Experience

Associate Director, SEO – iProspect

February 2021 – Present

Manager, SEO – iProspect

January 2019 – February 2021

Lead, SEO – iProspect

February 2015 – January 2019

Digital Media Specialist – Forthea Digital Marketing

June 2012 – February 2015

Return to the top

Volunteering & Service

Return to the top

Education

University of the Ozarks

August 2008 – June 2012

Bachelor of Science in Marketing
Bachelor of Science in Strategic Communication
GPA: 3.7/4.0

Squared Online

2016

Invite-only program for Dentsu Aegis Network (DAN) on top of existing workload. Collaboration across multiple iProspect offices, DAN sister agencies, and countries. Group project (white paper) identified as best-in-class and submitted to Think With Google. Group was nominated for team of the year by Squared Online.

Return to the top