Professional Experience
Seasoned digital marketer: driving sustainable customer acquisition and revenue growth for your brand.
Seasoned digital marketer: driving sustainable customer acquisition and revenue growth for your brand.
I leave things better than when I found them and bring organization to chaotic or uncertain situations.
A versatile marketing professional with a forte in digital & Search Engine Optimization (SEO). I’ve been blessed to acquire a unique blend of strategic, analytical, technical, creative & managerial skills that brings meaningful progress in many situations. (A five tool player, if you will.)
Proven track record of growing client relationships and results across multiple B2C & B2B verticals. Built and drove growth at a rapidly expanding young digital marketing agency. Now leading global & enterprise SEO efforts for one of the world’s leading search marketing firms.
90% of new business ventures fail within five years, but beginner’s luck is no guarantee of success. The average lifespan of an S&P 500 company is now only 15 years (down from 67.) However, savvy strategy and marketing often separates the winners and losers. Draw on my experience of helping brands big and small navigate the opportunistic, yet treacherous waters of the digital economy.
An old industry joke roughly says an old businessman can’t tell which half of money he’s wasting on advertising. While one would thing digital has solved those problems, analytics can still get messy. Get help with technical implementation, digital measurement, and data visualization. In the right hands, your digital analytics hold the hidden keys to improving your business.
The minutiae matter in digital. I’ve seen two wrong characters or a few wayward lines of code tank global brands’ ecommerce revenue for months. Experienced solving a range of technical, front end, server and scripting issues that hamper performance. Transform your complex technical problems back into profitable marketing assets. Test to see if you’ve been reading: where’s the error in this paragraph?
Scoring early and often in digital marketing requires a popular brand presence. A popular brand presence is driven by a compelling magnetism in your story. From content audits to media and copywriting, creative and technology must work in tandem to forge the best content promotion and inbound marketing en route to top line revenue results.
It’s hard to play smart when competitors & turnkey advertising platforms want you to outspend, not outperform. Draw on experience of mentoring & leading on-shore & offshore teams, vendor & agency sourcing, product/service/system development. Meshing the best of relationships and tools yield the greatest return on your marketing spend.
American Airlines
Billiard Factory
Carter’s
CEMEX USA
Christian Brothers Automotive
ConocoPhillips
Dinerstein Companies
Estee Lauder
Frankel Building Group
Goode Company
The Hanover Company
Houston Fertility Institute
Intel
John Deere
The Kellogg Company
Laura & John Arnold Foundation
Lids (Johnston & Murphy/Genesco/Hat World)
Matcor
Men’s Wearhouse (MW Cleaners)
Michael Kors
Prometheus Real Estate Group
Sport Clips
Tory Burch
Toshiba
UniKey Health
United Van Lines
Waste Management
+ Other Subject Matter Expert Material
Below is a collection of my articles, blog posts, subject matter expert (SME) features & interviews for digital marketing & strategy.
Archived Wayback Machine links have been included to demonstrate original authorship. Some posts have since been removed or information on various articles have been changed from previous engagements.
Lead, SEO - iProspect
February 2015 – Present
SEO Specialist, Digital Marketing Specialist - Forthea Interactive Marketing
June 2012 – February 2015
Digital Marketing Consultant - Antioch Digital
2007 – Present
Bachelor of Science in Marketing, May 2012
Bachelor of Science in Strategic Communication, May 2012
University of the Ozarks, Clarksville, Arkansas GPA: 3.70/4.00
Maintained Magna Cum Luade GPA while participating in varsity athletics, work study and holding a campus residential life leadership position.
Honors and awards included: University of the Ozarks “Dean’s List” 2008- Present, Who’s Who Among Students in American Universities & Colleges 2010-2011, American Southwest Conference All-Academic Cross Country Team 2009-2011, McKennon Medal of Communication (Outstanding Ozarks AR Communication Student) 2009-2010