Basic Command Line Commands

Let’s talk basic command line commands today! I’ve shared some recent command line articles on Google PageSpeed Insights on Command Line (CLI) and Running Google Lighthouse programmatically, in addition to older posts like Screaming Frog Command Line (CLI) automation. I want to share some more fundamental components of command line and batch scripting: basic command […]

The Simple SEO Strategy & Plan Template

A quick Google search tells me that a lot of folks have already put together some fine SEO strategy plans & templates. Here’s why I’m offering a different take on a SEO strategy plan template: Websites are offering SEO launch plans, not ongoing search engine optimization management templates. The Problem with a “Launch-Only” SEO Strategy […]

Bulk Google Trends Data Automation With a Pseudo-API

For Google Colab notebooks, and a simple CSV with Column Header Keywords, and up to 50 topics. Adjust the timeframe as needed. Special thanks to Fozan again for assistance.

Automating Search Interest & Trends Data Access with Python

Google Colab notebook for automating download of Trends search interest data, inspired from this Search Engine Land writeup. Special thanks to Fozan for his help with populating the CSV download portion. 🙂

Account Service & Management for Marketing & Advertising

Recently I wrote about digital marketing agency strategy & planning – 5 pillars or behaviors top performers should exhibit. Today, I want to look at account service & management for marketing / advertising agencies. From an agency perspective, client management is at best a continually perplexing challenge. For agency owners and executives – the joy […]

Marketing Data Lakes & Warehouses

My most recent post covered strategy & planning for digital marketing agencies, specifically from an SEO perspective. In my mind, one of the most compelling questions was this: why aren’t there more success stories with SEO agencies? From my young perspective, I call out 5 things successful entrants can do for the best shot at […]

Digital Marketing Agency Strategy and Planning

Or, What Marketing Could be, Part 2 Recently I broke my unintentional blogging hiatus to write about what marketing could be, and things to think about if your organic search traffic from Google goes down. I fully intend to return to technical education and blogging, but perhaps the dawn of a new decade is bringing […]

Google Traffic Down!

The Hitchhiker’s Guide to Fielding and Surviving Frantic Client Requests *Fair warning, this is a live draft / work in progress post, as of 12/7/2019! Polishing pending.* “Our Google traffic is down!” If you’ve done any time in the SEO consulting or digital marketing business, you’ve seen this client (or manager) email at the most […]

Cover image of a blog post about automating Screaming Frog SEO crawls with command line and batch files

Automated Screaming Frog Reports With Command Line & Batch Files

Did you know that you can automate Screaming Frog crawl reports using Command Line and Windows batch files? First, the credit goes to Tom Gregan and Open Source SEO for cutting the trail. 🙂 Starting with version 10, Screaming Frog SEO Spider has offered command line functionality– how cool is that? What’s more, the command […]

Photo taken by Texas SEO consultant at Clearwater Falls in Oregon

What Marketing Could Be, Part 1

The rambling preamble For those imaginary regular readers out there, I find myself again starting a post with, “…I know it’s been awhile since I last posted…” Yet it’s truly been, say, 2 years since my last post? Anyway, this year marked my 7th year in industry after college. I’m looking to reflect and document […]