Starting Point: SEO is not a black box.
A. “I’m Leroy, I’m awesome. I’m really cool, I enjoy long walks on the beach and like Ethiopian food.”
B. “Kevin is a seasoned marketing professional who has managed and implemented effective marketing promgrams.”
Which of the following references holds the most weight for a candidate?
A. “Little Michael is my favorite nephew, he eats a lot at Thanksgiving, you should hire him.”
B. “Jake paid me some money to recommend him. I guess he’s cool.”
C. “Ryan took our marketing department to the next level with smart strategy. He works well with the team implementing our campaigns.”
Above all else, optimize your website for your users. The search engine results will follow.
Where to next?